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South Texas Trader
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This is a working website with events and sign-up features.  At South Texas Trader we will give you the attention and personal service you've all come to expect and enjoy. Your privacy is our top concern. Your personal information is secure and will not be shared with anyone at any time as we do not collect your private information unlike most other online shopping sites. Our stores are well known and very reputable places of business, Cabela's & Circuit City to mention a couple. They have been around for quiet some time, and would not be on our website if we did not offer the highest quality customer service policies.We offer several online store's for your convenience, that have a wide variety of products, from personal products to sporting goods and everything in between. If you have a special request, please leave us a notification on the blog located below. This South Texas Trader has been huntin', fishin' and tradin' in Texas since 1965. Let us put our experience to work for you.
Welcome to the  South Texas Trader
100% of the revenue generated by South Texas Trader benefits a 501(c)3 organization, that serves people with disabilities. (AVO)-All Volunteer

​Online shopping is convenient,and the savings can be significant. Shop from the convenience of your home or the office,maybe even at 3AM in the morning. The possibilities are endless and you benefit on all counts. Our retailers have been in business for years and are among the top in the industry. Shopping online is without a doubt very easy and the choices are endless. The benefits include great savings through coupons, holiday sales and clearances, these are just the beginning. You save gas and travel time not to mention the enviroment. Going green has been a hot topic for sometime now and rightfully so and by shopping online you are making a conscious effort to be environmentally friendly. The selection of services and items are mind boggling anything from a pair of shoes to an entire wardrobe, or your next vacation complete with a rental car and the airline tickets, it's all here and at a discount to boot. Now the South Texas Trader has made it possible to shop and donate to a worthy cause without costing you a penny. You see when you purchase your goods and services here a portion of the sale is donated to the disabled community through the non profit organization "The Door In The Wall Inc." it's a very small percentage but it adds up. This organization has been serving people with disabilities since 1994. They depend 100% on community support. Our policy on your private information is our greatest concern, and it is our hope that you understand that we do not collect any private information without your prior consent. You are welcome to browse and shop free of hassle and not have to give out your information. We do not send out E-mails unless you request an update, which is at your discretion, but if you would like to participate in our program please just contact us, and we will get you the proper information by U.S. Mail,not the internet. We urge you to please make this your shopping destination of choice on the internet.
Thank you for taking the time to visit us, and please contact Ralph Kessler or Barbara Blair at (
or ( with any and all questions, if you wish you can also call 1-210-286-4585 or 1-210-254-2310, or E-mail us at or

"Although the world is full of suffering,

It is full also of the overcoming of it.

My optimism, then, does not rest

On the absence of evil, but on a glad belief

In the preponderance of good

And a willing effort always

To cooperate with the good

That it may Prevail "

                                                             Helen Keller

"People who work together will win,

whether it be against complex football defenses

or the problems of modern society."

                                                                Vince Lombardi

"The probability of life originating 

from accident is comparable to the probability

of the unabridged dictionary resulting from

an explosion in a print shop."

                                                                  Albert Einstein

Barbara Blair-(CEO)
The Door In The Wall (DITW) is always trying to add new programs to our calendar of events.  In an effort to generate funding , has created a referral shopping site where a percentage of your purchase price will come back to the disabled community.  We hope you will become one of our supporters and look around while you're here and visit us often so that we can continue to grow and provide new and better opportunities for people with disabilities.  All donations are tax deductible.  Thank you for investing in the future of others.
Barbara Blair
Founder / Ceo
The Door In The
Wall Inc.
Est. 1994
Interested in learning more about us ?
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78063, Please contact
Shopping For A Cause 
Our shopping for a cause network includes some of america's oldest and most respected establishments. Sears and roebucks,here you can enjoy online shopping and variety.  Open your very own account online. Shop for Craftsmen Tools and Sears appliances.  Cabelas America's Largest outdoors retailer and distributor of fine outdoors clothing and hunting and fishing gear their wide selection and secure payment center make it a win win.  Enjoy name brand golfing gear and clubs and club sets with Hireko a name synonymous with quality and huge savings for the every day golfer or the pro.  Mantis everyone's dream equipment. Their award winning garden tillers and other great yard tools make this your gardening super center. Sears Application online, mantis along with hireko and Kmart spells out great savings and quality. So become one of our supporters of Shopping for a cause and help people with disabilities enjoy what was once not an option, and help them to take part in a great outdoors adventure and family event. 

Your Site And Seo

by Ralph Kessler on 04/08/12

People try hard to mystify the SEO process, it is not as hard as many would want you to believe. Despite all the techno terms that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms... SEO is really simple to do if you understand some basic concepts and follow some easy steps. 

Comments (6)

1. RALPH KESSLER said on 4/10/12 - 04:19AM
Yes I have Been Doing It By Myself. Please allow me to convey my story of why I chose to pursue this task. It is not because I can't afford the service of others, but because of the vague answer given me by a self proclaimed expert that was or is working for a very well known online website supplier. I posed a question to a representative of homestead { Intuit } websites after he had brought up the optimization theory and how they would do it for me,it was about three months ago and it went a little like this. Q: Thank you for offering to optimize my new website, and $100.00 a month sounds great, but how do I know that you are doing what you claim. Well his answer was a little like this: A; Okay please go to http://www.somebody's do you see that they sell used army supplies and clothing, and his traffic is 6 thousand visitors a week and at 6000 visitors if only 100 of them spent $50.00 with him that is $5000.00 a month he is making, now doesn't $100.00 a month seem like a great deal seeing how he gets to keep $4900.00 for himself. I was blown away, first off he never addressed the question and secondly he began by trying to sell me a pipe dream by throwing a well known website out there for his example, and then he started in with the make shift analytic's of a beginner never once approaching the initial question of how a prospective customer could verify the actual work was being done. So while I'm Trying to keep my cool on the phone he remained very focused on selling me this optimization bundle, as I listened to his pitch it dawned on me that this was being repeated through memory and repetition. It was then that I kindly accepted, yep you heard that right I accepted, Now i was on a mission to catch a thief and it took a couple of months but I nailed him to the wall and my money was returned and I was repeatably apologized to by a supervisor and then it was explained to me how this optimization was really supposed to work according to him and because he was a supervisor I should follow his instruction, Again I was blown away and even after he explained what he felt was relevant, It then dawned on me that this so-called search engine optimization was up for interpretation sort of like the bible that we all [or most of us] live by. Okay I was left with only one viable alternative and that was to do it myself and yes I knew I was in for the ride of a life time, but not all was lost as the two prior explanations had let the cat out of the bag, now I basically knew what I had to do. So my first visit would be to Google, and after a month and countless hours of head banging moments I was successful in verifying my website and it was then that I realized the need for a layman,s guide to basic search engine optimization. If I would not have attempted and completed this task, it would have never became clear how a person could track the work of another agency. Then from no where information would start flowing in, first was the keyword aspect of the optimization process, and then came backlinks and somewhere along the way the idea of a blog was either mentioned or I dreamed it up, but I will go with the first of the two scenario's. So here I am trying to figure out exactly how and why a blog would effect a website's visibility and so I have come to a conclusion." A blog is nothing more than a promotional tool built to show off your expertise in a given field or on a given subject, and like a group of friends you are either on the in or your on the out, and sidelines well there is no sideline's and as it turns out there is only so many places at the table." So here I sit typing my way into oblivion and although my website is not gaining anymore attention than yesterday, my spelling has become a tad better and with the help of other Manta members I have become a tad more conscious of others explanations and how they might adversely affect my mission. What I am unclear about is sort of stupid but all the same important to me, simply put is a blog part of a person's website with it's own unique url or is it a self sustained entity. The reason I ask is because I have what Intuit calls a blog and it is on my front page, so I am assuming it is just a part of that page and it allows others to comment on what ever please's them or as to the content of the website as a whole, or am I supposed to be commenting on it myself in hope's that Google and other search engines pick up on it. Please Visit: Thank each of you: Ralph Kessler @ 4/9/12 at 1:07 pm ralph kessler
2. RALPH KESSLER said on 4/11/12 - 05:02AM
Search Engine Optimization is getting your content listed in all the top positions in Google, Yahoo and MSN for your targeted keywords. When someone does a keyword search in a search engine for your particular subject or niche - you want your site or content to be at the top of the list.
3. RALPH KESSLER said on 4/11/12 - 05:20AM
Here are 10 SEO tactics that have worked and are working for me at this moment in time. I make this clarification because you must understand search engines, especially Google, are constantly redefining how they rank pages. Here are my favorite tactics and strategies:
4. RALPH KESSLER said on 4/11/12 - 10:02AM
SITEMAPS- sitemaps are for the search engines, not for the human eye. Sitemaps tell the search engines which pages you want crawled and indexed. this will lead us into site depth where it is important that your most useful page [content] should be within two clicks of your home page as most of the links will be pointing back to.
5. RALPH KESSLER said on 4/11/12 - 01:14PM
You have to check out , they will make your website mobile friendly
6. Ralph Kessler said on 4/15/12 - 07:25AM
Hello Wow it's been a great week with a lot to share about your SEO advice. The giant has spoken and we have been delivered a great piece of information. It seems as though Google has a PDF book out and ready for your inspection and it deals with Search Engine Optimization for Beginners.Please Visit Http://

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